Student startup: Amber Ag

Big Ten Network (July 11) -- Amber Ag, a startup run by students at Illinois, is not only challenging the way we think about technology’s use in agriculture, it’s also innovating a process that will potentially save farmers thousands of dollars per harvest. The core component of Amber Ag’s business is a product called Amber Waves Grain Sensing, essentially a series of sensors installed in grain silos that measure the amount of moisture in the grain stored there. The sensors not only detect the potential for costly spoilage from excess moisture, but do so at a significantly more affordable price point for farmers.