Chicago Inno (Jan. 25) -- Imagine if shopping was as simple as snapping a photo of a shirt you liked and hitting "search." A group of University of Illinois Urbana-Champaign researchers have essentially done just that. Their tech is called FashionMatch. It's a visual search engine that analyzes every detail of a garment, then combs through a massive database to find similar items of clothing based on color, proportions, and patterns, then direct a customer to where they can purchase an item of clothing.