Chicago Tribune (Jan. 22) -- Illinois Institute of Technology has all but dropped the name IIT in favor of Illinois Tech, staking a claim to the hearts, minds and SEO of a technology-driven world. The shift has been gradual, but it's a bold name to claim in a state where the engineering school at the U. of I. is the stuff of legend. “I certainly think of us as the state’s tech powerhouse,” says Bill Bell, spokesman for the College of Engineering at Illinois, whose alumni include co-founders of YouTube, PayPal, Tesla, and Netscape.