Online Course Catalog

(This course is synchronous/live and students are required to attend class on Fridays from 2:00pm - 3:50pm each week!)

This course covers how to properly segment the market and target the right customer(s), differentiate the product/service offerings, formulate pricing and distribution channels, and form the alliances and network relationships necessary for dynamic, global marketplaces. This course focuses on these issues for start-up companies selling technology-based products and integrates the impact of strategic marketing decisions on the financial performance of the enterprise.

Learning Objectives
Upon completion of this course, you will be able to:

1. understand entrepreneurial marketing,
2. apply entrepreneurial marketing principles to high-tech industry,
3. develop a working vocabulary regarding these subjects and to become familiar with theories and concepts regarding them, and
4. understand and discuss the application of course concepts to real world high-tech marketing.

Course Components
To achieve the objectives, you will:

1. read and analyze textbook material and business articles throughout term,
2. create your own personal/professional brand strategy,
3. participate in a pricing simulation,
4. create a marketing plan, and
5. participate in quizzes and exams to evaluate your understanding of the material presented in this course.

2 hours (counts toward the Strategic Technology Management or the Business Management for Engineers certificate)

Senior undergraduate standing or an undergraduate degree.

• Engineering Management and Technology Entrepreneurship