Social media election influence


ECNMag (Rockaway, N.J., Nov. 5) -- With the tight gubernatorial race in Illinois, voters were being bombarded with TV ads, yard signs, and robo calls. But what if candidates could use their campaign dollars to subtly influence your vote on social media? “You can envision the possibility,” says Michael Bailey, a new Illinois ECE and CSL faculty member. “Where turnouts are only a couple hundred votes, could one use the sciences of influence and persuasion and a knowledge of Facebook and Google customization and personalization to actually influence the outcome?”