Accessibility Infrastructure Landscape
and Chicago Advantage
The accessibility landscape varies dramatically across states. Illinois has emerged as a frontrunner in ADA compliance, with both state-level support and strong regional planning efforts.
"There is a strong push for accessible infrastructure across the state of Illinois that we have been able to support,” Yates said. “They're putting a lot of resources into supporting local municipalities in making sidewalks accessible. The Chicago Metropolitan Agency for Planning has been a significant partner.”
Yates’ hometown of Danville, IL. was DeepWalk’s first customer. Currently, their biggest customer is Spokane, WA. DeepWalk is also exploring opportunities with the Champaign County Regional Planning Commission. In addition to working directly with municipalities, counties and state transportation departments, DeepWalk also partners with engineering and consulting firms like Kimley-Horn, WT Group, and Oates Associates.
DeepWalk's path wasn't without challenges. The team ran out of money in 2021, and the co-founders worked for free until raising their pre-seed round in May 2022.
"We also set goals for ourselves: we're going to close $70,000 in sales in this time frame,” Yates said. “We couldn’t have worked for free forever, and we eventually pulled it off." The team ultimately raised their $1.6M seed round in April 2023 and moved to Chicago.
Highlighting Chicago's value proposition for scaling startups. "We see ourselves as being a lifelong Chicago company,” Yates said. “Your money goes far here relative to the cost of living, compared to any of the coastal cities. We also love the access to strong mid-career software engineers who want a different pace of life. Plus, Chicago's central location makes it easy for us to visit customers across the country in person."
Advice for Student Entrepreneurs
Yates offers realistic encouragement for current Illinois students.
"Starting a company in college is less risky as students have fewer financial obligations and they might not have a family to support yet, which makes later-career entrepreneurship more daunting. But if you don't want to do it, don't force it, because it's hard."
He also adds, "Engineers often underestimate the difference between making something work once versus making it work reliably at scale. We had 700,000 inspections with DeepWalk this year, which created entirely new engineering challenges. Getting software to work once is hard enough, but making it work seamlessly for customers hundreds of thousands or millions of times is a fascinating problem we've had to solve."
“Hiring is the difference between a dead company, a good company and an amazing company,”
Brandon Yates, DeepWalk
Talent acquisition is another incredibly important decision for startups.
"Hiring is the difference between a dead company, a good company and an amazing company,” Yates said. “For people trying to start a company, you must put a huge amount of effort into hiring."
From a single course project to 700,000 inspections annually, Yates and his team are proving that the most impactful innovations often begin in classrooms for communities that need it most.