Science (March 1) -- As a “Higgs factory,” the proposed International Linear Collider would help physicists measure the rates or “branching ratios” with which the Higgs boson decays to familiar particles. Discrepancies from standard model predictions would point to new physics. Although that science is solid, it is also less exciting than searching for new particles, some physicists say. “Spending 30 years measuring Higgs branching ratios probably isn’t going to grab people,” says George Gollin, a particle physicist at Illinois.